Caffeine Partnership - Stimulating Business
Uncommon Practice
People who deliver a great brand experience - By Andy Milligan and Shaun Smith
Uncommon Practice looks at great brands which deliver a unique service or experience. Critical to the success of these brands is the way they treat their own people. Open management, share ownership, training and appraisals are common benefits, but can you guess which company has an empty seat policy on the company jet, keeps a fleet of yachts, has a monthly beer bus, gives an employee the Bentley for the weekend or awards Tiffany stars?
Through a serise of interviews with key executives, Uncommon Practice gives an insight into how certian companies provide such remarkable experiences for their customers and staff alike and why they are so successful.
“This terrific book paints a picture of what the 21st Century company has to look like by providing a host of up-to-date insights for managers and MBAs”
Professor Peter Doyle, Warwick Business School
“Uncommon Practice is the book that lets you hear about the essence of business success straight from the horse’s mouth.”
Phil Dourado, Editorial Director, eCustomerServiceWorld.com
