How to Win Friends and Influence Profits

The Art of Winning More Business from Your Clients - By David Kean and Chris Cowpe

How To Win Friends and Influence Profits is an instruction manual for business growth. Easy to read, demonstrably rooted in real-life experiences and overflowing with common sense and practical suggestions, it shows how best to cross-sell your services and grow business from your existing clients.

No nonsense, direct and to the point, this book has short, pithy chapters covering all the essential ways to engage with clients:

  • How to better understand clients and their businesses.
  • How to think more creatively about clients’ business issues.
  • How to help clients to see opportunity and avoid danger.
  • Become indispensable to your clients.
  • Outshine your clients’ other advisors.
  • Fireproof your relationships from competitive incursion.
  • Present proposals in a compelling way that demands action.
  • Navigate into new areas of your clients’ organizations.
  • Increase the amount of money your clients spend with you.

“Any lawyer, accountant, banker, consultant - in fact anyone in a professional service business advising clients - should read this book. It is a natural successor to The Service Profit Chain.”
Alex Batchelor, Head of Brand, Royal Mail

“Finally, a book that teaches all you need to know about making a service company a true winning and profitable organisation: it’s all about your existing clients, stupid!”
Alex Schoep, Chairman PLEON

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