Andy Milligan is widely acknowledged as a leading international brand consultant who has worked for over 20 years advising major organisations on brand building strategies and running seminars and conferences worldwide. After graduating from Oxford University Andy worked for VNU Business Publications and joined the Interbrand Group in London in 1990, moving to Singapore in 2002 where he was MD.
Andy has worked on a wide range of consultancy projects internationally and across a number of market sectors including airlines, financial services, packaged goods, telecommunications, sports and leisure. He has directed major projects in Japan, South Korea, Singapore, the USA and throughout Europe. Clients he has worked with include Thai Airways, Intercontinental Hotels, FIFA, Barclays Bank and Roche Pharmaceuticals.
Andy was one of Interbrand’s principal media spokespeople and has appeared frequently on both CNN and the BBC. He is an acclaimed author on the subject of branding and has published three best selling books:
Uncommon Practice ( FT Prentice Hall 2002 )
Brand it like Beckham ( Cyan 2004 )
See, Feel, Think, Do ( Cyan 2006 )
Andy’s latest book Don’t mess with the logo (Prentice Hall) is published in August 2009.
Tel +44 7808 905 325
Email andy.milligan@thecaffeinepartnership.com