Caffeine | Stimulating Business

Andy Milligan

Co-founder of Caffeine

Andy Milligan is a leading international brand and business consultant and is acknowledged as an expert on all areas of brand creation. He advises senior management teams, including CEOs and their boards, on strategies for developing and exploiting brands and growing their business.

Andy’s experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure and pharmaceuticals. He has directed major programmes in Japan, South Korea, Singapore, the USA and throughout Europe. Clients he has worked with include Unilever, Thai Airways, Orange, Intercontinental Hotels, Nissan, Barclays, FIFA, Sage, Arcadia, Avon and Roche.

Andy is a media pundit and is often on CNN, BBC, and CNBC and is also a regular speaker at conferences internationally. He has published five best selling books: See, Feel, Think, Do  which explores the success of instinct in business; Brand It Like Beckham which analyses the success of David Beckham as a celebrity brand; Uncommon Practice  which examines the link between great brands and their corporate cultures and Don’t Mess With The Logo which is a straight-talking guide to brand building.

BOLD – how to be brave in business and win became an immediate best seller on publication and won the coveted e business Book of the Year 2011 Award.


“Excellent – helped us quickly and clearly express our brand vision.”
CEO Sage Group
“Andy’s approach is fresh, innovative, passionate and entertaining.”
CEO Stamford Global