The Caffeine Partnership operates out of New York City, led by Dean Crutchfield. With over 25 years of experience, Dean is addicted to helping people and businesses grow. He brings a single-minded focus on economy, efficiency and value to everything he does. He is an acknowledged expert in the disciplines of business development, brand strategy, brand alignment and marketing. Previously in leadership roles with global brand consultancies within WPP and Omnicom, Dean has represented the world's most iconic brands and spoken for prestigious institutions including Duke, Kellogg, Wharton and the Google Speaker Series. He is a prolific media commentator and is a regular Forbes Contributor.