Katherine Penaloza

The Caffeine Partnership Ltd. - Asia

Katherine Penaloza is one of only a handful of senior brand strategists in Asia who has grown up and built her career in the region. After graduating from the London School of Economics, Katherine worked for Mobil Oil in Hong Kong. She then received her MBA from Columbia Business School in 1997, and worked at McKinsey & Co. where she was a consultant in its Financial Institutions Group based in Hong Kong. In 2002, Katherine joined Interbrand in Singapore as Strategy Director.

Katherine has consulted on a broad range of branding and market entry issues in industries, including; financial services, telecoms, media, leisure and packaged goods. Fluent in several Asian languages, she has worked seamlessly across several markets in Greater China, SE Asia as well as Australia. Clients she has worked with include DBS Bank, Prudential, Dumex and the Singapore government.

In 2008, Katherine joined the Caffeine Partnership to answer a growing need among clients in Asia for short, sharp and focussed delivery of business solutions.